My family founded one of the most important carpentries in Italy in the 1900s. Since I was a child, every Sunday, when I went to visit my grandparents, I played with the pieces of wood left over from the processing waste. Unfortunately, the advent of the industrial era required carpentries, like my grandfather's, to almost completely change their working methods. I was too young to inherit the factory: we sold. On the contrary, Carmas managed to keep up with the times. I took care of the entire brand identity, while the One Up studio created the new website, winner of the CSS awards in 2017. An emotional experience, which made me feel like a child again.
