We were contacted by the client and our colleague Lorenzo Mirmina, a graphic designer, for an initial consultation, to create a successful fashion brand: an extremely difficult operation in this historical moment. We started designing the company brand starting from a phoenix, a symbol of rebirth, which represents the strength and quality of our fashion, tailoring and craftsmanship in Italy. The first models of the 2023/24 collection were designed by Marco Natolli, artistic director and designer of the brand for the entire first year. The first corporate video was made by Andrea Storchi; promotion and public relations were handled by Oksana Kuzmenko.
