Monkey Beats is a young independent electronic music label. The graphic symbol that identifies it is born from the conceptual fusion of a monkey head and the sound vibrations that propagate in the air. This union has been represented graphically using the psychological rules of visual perception of Gestalt, creating a three-dimensional figure using a single flat color and negative space, obtaining a light, immediately understandable, easily identifiable, original and eternal brand. Its logotype, written in full in capital letters, is represented by a modern stick character, technological but humanistic, ideal for identifying a modern electronic sound with warm tones, as well as its composition and auditory perception.